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EarthLite® Uses Industry Leader Expertise Of Massage Tables In The Creation Of New Home Product Line


FOR IMMEDIATE RELEASE
For Information:
EarthLite Massage Tables
Kristi Weaver – 800.872.0560
kweaver@earthlite.com


New Home Line backed by thirty years of quality manufacturing reputation conquers space constraint issues faced in the home market

Vista, California – January 22, 2009 – EarthLite (www.earthlite.com), the world’s largest manufacturer of massage and spa treatment tables, announces their new Home Product Line with the introduction of The EarthLite Home Massage Kit™, The EarthLite Convertible Massage Table™ and the EarthLite Convertible Bed™. All three products capitalize on EarthLite’s industry expertise to create products that are as versatile as they are multi-functional for the home user.

“EarthLite’s new Home Product Line is crafted from almost 30 years of industry expertise to provide products that bring the stress relieving benefits of massage directly into the home” said Jim Chenevey, CEO and President of EarthLite. “Through patent pending engineering efforts, we also met the challenge of making multi-functional products to meet the growing demands and value expectations of a discerning home market clientele.”

“Traditional space constraints and lack of massage technique knowledge has prevented many from enjoying this easy to use and practical relaxation technique of massage in the home,” continued Chenevey. “EarthLite’s Home Product Lines are creatively designed to fold compactly for easy storage and retrieval, and the massage products come with an instructional, easy-to-use DVD to instruct in the basic techniques of massage.”

The EarthLite Home Massage Kit easily convert any home mattress into a quality massage therapy surface allowing home users to enjoy all the benefits of a quality massage in the comfort and privacy of one’s own home. The kit includes a step-by-step Home Massage DVD that gives home users basic massage techniques to enable them to give a spa quality massage in minutes. When not in use, the Home Massage Kit folds compactly for easy storage.

The EarthLite Convertible Massage Table is a revolutionary professional grade massage table that also functions as a versatile full length portable table. Created for use either as an industry grade massage table or as a traditional dining table during holidays or special event, the EarthLite Convertible Massage Table dual functionality provides two products for the price of one. The Convertible Massage Table and Convertible Bed’s two-piece hinged design fold for easy storage under a bed or in a closet when not in use.

The EarthLite Convertible Bed is a beautifully handcrafted piece of furniture that ingeniously functions both as a table by day and a guest bed by night - a perfect solution for those who love to entertain. Able to provide additional space at a moment’s notice – it converts to a buffet or traditional dining table during meals, or into a luxurious and tremendously comfortable bed. Crafted of wood from managed forests and stained in a rich espresso, the Convertible Bed is built to be a beautiful edition to any home and, like all EarthLite massage table and spa equipment products, is designed to provide years of trouble free use.

EarthLite is headquartered in Vista, California with operations on three continents. EarthLite and its affiliates are one of the oldest and largest spa and massage table manufacturer in the world. EarthLite maintains an unwavering commitment to making exceptional quality products with eco-friendly materials and processes.


EarthLite® Celebrates 19th Consecutive Year Providing Portable Massage Tables And Donating Post Race Massages To Participants In Ford Ironman World Championship


FOR IMMEDIATE RELEASE
For Information:
EarthLite Massage Tables
Kristi Weaver – 800.872.0560
kweaver@earthlite.com


Company founder part of world’s largest massage team with members to provide onsite massages during Ironman

Vista, California – October 9, 2008 –EarthLite (www.earthlite.com), the world’s largest manufacturer of massage and spa treatment tables, will provide portable massage tables and will donate massages at this years 30th anniversary of the Ford Ironman World Championship scheduled for October 11, 2008 in Kona, HI. To date EarthLite has provided up to 1,800 portable massage tables and contributed to the 20,000 total recovery massages given by the world’s largest massage team during their 19 consecutive years of service.

“You are both exhausted and full of energy, thrilled with accomplishment yet drained both physically and mentally as you finally cross that finish line,” remarked Diane Noble, a 2006 -2008 Ford Ironman World Championship participant. “The post race recovery massages, made possible through the generous vendor donations and the hundreds of massage team volunteers, help immeasurably in the trek to recovery.”

Tomas Nani, founder of EarthLite, was approached in 1989 by the late Robert Calvert from Massage Magazine, and Peter and Lynn Wind, founders of The Hawaiian School of Massage, who were heading up a post-race massage recovery effort to support the athletes immediately upon completion of the Ford Ironman World Championship. The initial request was to provide a few portable massage tables – EarthLite supplied ten new ones. A considerable feat for a relatively new company which had been in business for just a few years. The post-massage effort was an overwhelming success, and proved to be a pivotal moment for Nani. “Volunteers were advised to provide their own massage tables or they would have to give massages on mats on the beach,” said Nani. “After witnessing firsthand the grit, incredible determination and pure can-do attitude exuded by these world class athletes, as well as the selfless dedication of the volunteer massage team, I felt they both deserved better.” Now, 19 years later the recovery effort is an anticipated and welcome sight to athletes crossing the finish line in the Ironman’s pinnacle event of endurance, strength, determination and physical fitness with close to 1000 participants taking part.

Peter Wind is the key coordinator responsible for assembling the world’s largest massage team and coordinates teams that ranges anywhere from 100 to up to 300 volunteers for any given Ironman event. Wind recalls the initial plea to a number of massage table manufacturers to provide tables for this post race massage effort. “We learned all portable massage tables are not created equally. Most tables received from other vendors were lacking in quality and not packaged to impress straight out of the box,” relates Wind. “Worse yet, some sent rejects or scraps to support our initial efforts,” Wind continued. “EarthLite products proved to be of exceptional quality … opening a box from EarthLite was like receiving a present. The experience is incredible and the quality of the products exceptional. They remain our vendor of choice.”

Participants in the Ford Ironman World Championship are either incredibly lucky or an exceptional athlete – or more likely – both. Tens of thousands try to qualify for the coveted 1,800 spots reserved for crème de la crème in the triathlon world. The race is the crown jewel of all the Ironman events with a grueling 2.4 mile swim, 112 mile bike ride and finishing with a 26.2 mile run. The sheer requirements of the race alone are impressive in the best of conditions, but the hosting city of Kona, HI presents environmental obstacles (weather and terrain) that can transcend the challenges presented in the actual physical portions of the race. “We’ve seen participants swim against a current that actually was pulling them backwards, or winds on the highway blow the bikers completely off the road,” said Wind. “We’ve had runners in the recovery area that almost glow from sun and heat exposure. We’ve seen it all in the massage recovery effort and are glad to be able to help.”

Ironman athletes are greeted by two catchers (escorts) as they cross the finish line. Catchers both assess and assist athletes as they receive their medals, engage in initial cool down activities and then, if desired, are escorted to the recovery massage tent to receive a 10-15 minute full body massage. This critical massage time gives athletes the opportunity to start to decompress not only physically from this grueling and demanding event, but also mentally where emotions range from elation to disappointment. The massages are not only instrumental in assisting in an athlete’s overall post-race recovery, but also help transition athletes to resume their alter ego of mother, teacher, banker, lawyer, trainer, student, etc. The first recipients start arriving around 2:30 p.m. while the rest continue to flow in, some as late as 1:30 a.m. the following morning. The entire volunteer effort is almost 20 straight hours from set-up to tear-down.

The Ford Ironman World Championship is just one of many events where EarthLite contributes to community. More recently EarthLite donated tables for the Chinese Earthquake relief effort, tables and massages for the Chinese Ironman in April, as well as numerous donations both in products and funds to a number of organizations to help better their community and the environment.

EarthLite is headquartered in Vista, California with operations on three continents. EarthLite and its affiliates are one of the oldest and largest spa and massage table manufacturer in the world. EarthLite maintains an unwavering commitment to making exceptional quality products with eco-friendly materials and processes.


EarthLite® Announces Industry First Manufacturer Forest Stewardship Council (FSC) Certification


FOR IMMEDIATE RELEASE
For Information:
EarthLite Massage Tables
Kristi Weaver – 800.872.0560
kweaver@earthlite.com


Completed certification leads way for first FSC certified spa tables available for growing environmentally conscientious, world renowned resorts and spas.

Vista, California – July 29, 2008 – EarthLite (www.earthlite.com), an industry leader in creating spa treatment tables from earth friendly materials and processes, announced its recent Manufacture of FSC-certified portable and stationary massage table certification (FSC Certification Registration Number: SCS-COC-001574) by Scientific Certification Systems (SCS) in accordance with the rules of the Forest Stewardship Council A.C (FSC). Certification means wood used in EarthLite’s designated FSC portable and stationary massage tables has been harvested from forests that meet stringent environmental, social and economic standards.

“We are honored to secure FSC certification for our production facility as well as for our designated line of portable and stationary massage tables,” said Jim Chenevey, CEO and President of EarthLite. “It is part of our ongoing commitment to offer environmentally sound and earth friendly products.”

Before a product may carry an FSC or SCS label, all stages of the production, distribution and sale of the product must be independently evaluated. Wood must be tracked from the certified forest to the finished product. Through SCS’s Chain-of-Custody Certification Division, it certifies wholesalers, manufacturers, distributors, and retailers, who handle wood coming from forests certified according to FSC standards. For FSC Chain-of-Custody certification, SCS also provides group and multi-site certification. To become certified, these entities must meet six principles of chain-of-custody, such as maintaining adequate inventory control systems that allow for separation and identification of certified product. SCS requires the tracking of certified products throughout the production process to ensure the validity of the certified claim.

“Purchasers of FSC certified portable and stationary massage tables can be assured that they are buying a product that has been harvested from FSC-certified forests with the intent to preserve that resource for years to come,” continued Jim Chenevey. “The certification and appropriate table markings gives consumers the added reassurance they’ve done their part to be earth friendly in their selection and ultimate product purchase – something that most tables on the market today don’t currently offer.”

FSC certification is EarthLite’s most recent environmental accomplishment is an addition to their existing list of ongoing green practices and processes that include but are not limited to:

SCS Logo

About Scientific Certification Systems (SCS)
SCS is an independent third-party certifier of environmental, sustainability, food quality and food purity claims. Over two decades, SCS has developed internationally recognized standards and certification programs aimed at spurring the highest level of environmental improvements, social accountability and product performance. Its programs span a wide cross-section of the economy, recognizing accomplishments in the fields of green building, product manufacturing, forestry, retail, agricultural production, fisheries, energy, and food processing and handling. For more information about SCS, visit www.scscertified.com or call 510-452-8000.

FSC Logo

About The Forest Stewardship Council (FSC)
The Forest Stewardship Council (FSC) is an international organization that promotes environmentally appropriate, socially beneficial, and economically viable management of the world's forests. www.fsc.org.

About EarthLite (EARTHLITE)
EarthLite is headquartered in Vista, California with operations on three continents. EarthLite and its affiliates are one of the oldest and largest spa and massage table manufacturer in the world. EarthLite maintains an unwavering commitment to making exceptional quality products and to eco-friendly sustainability.


EarthLite® donates needed treatment tables in wake of Sichuan, China Earthquake to assist victims


FOR IMMEDIATE RELEASE
For Information:
EarthLite Massage Tables
Kristi Weaver – 800.872.0560
kweaver@earthlite.com


International vendors, suppliers and manufactures rise to assist in Red Cross’s challenge to supply beds to thousands of earthquake victims

Vista, California – May 27, 2008 – EarthLite (www.earthlite.com), the world’s largest manufacture of massage and spa tables, announces the immediate commission to build treatment tables to assist in the vast medical needs of those injured in the Sichuan, China earthquake. EarthLite’s wholly-owned manufacturing subsidiary in Qingdao, China is working with local suppliers and vendors to amass required materials to produce the much needed treatment tables.

“The Red Cross is working tirelessly trying to support the hundreds of thousands of victims injured in this terrible earthquake,” said Hi Hi Sun, General Manager of EarthLite Qingda “This is an essential and urgent time for us, our employees, and suppliers to contribute by donating material, time and positive energy to the cause.”

EarthLite, headquartered in Vista, CA, has been producing massage and treatment tables spanning three decades. Upon news of the earthquake, its Qingdao facility immediately reached out to regional vendors and local suppliers to come together to service this tremendous need. Their location gives them the much needed advantage to create and deliver a large number of treatment tables in days instead of weeks. “Our Chinese suppliers and vendors have been lining up to donate time and materials in this compassionate endeavor,” said Jim Chenevey, CEO of EarthLite. “We feel an overwhelming obligation to provide tangible assistance in this tragic time of need.”

Though not typically used for strictly medical procedures, the EarthLite portable treatment tables may be the perfect solution in a time of crisis. While their light weight makes them incredibly portable, they are crafted to endure the rigors of intensive daily use for a variety of massage, spa, and physical therapy treatments and thus are remarkably strong and able to bear an extraordinary amount of weight. The deluxe cushioning system, one of many hallmarks of the EarthLite tables, makes them extremely comfortable, an added benefit for those receiving medical attention or using them simply for rest and recovery.

EarthLite is no stranger to providing aid in a time of need and crisis. In wake of the terrible Asian Tsunami in December of 2004, the formation and sponsorship of the EarthLite Response Team (ERT) was created. The ERT is a team of handpicked massage therapists, who deliver massage therapy to victims and relief workers in the aftermath of various worldwide disasters. Representatives from ERT were also dispatched in the aftermath of Hurricane Katrina.

“In our early days I used to say our tables were built with love,” says Tomas Nani, EarthLite’s Founder. “Right now, we are honored to provide the people of Sichuan province with our prayers, love, and a commitment of resources.”

EarthLite is headquartered in Vista, California with operations on three continents. EarthLite and its affiliates are one of the oldest and largest spa and massage table manufacturer in the world. EarthLite maintains an unwavering commitment to making exceptional quality products with eco-friendly sustainability.


Plant-a-Tree Program


EarthLite’s Guiding Principles are more than words – they are core values that are integrated into every product we make. Our Plant-A-Tree initiative is an extension of EarthLite’s ongoing commitment to be earth friendly. Planting one tree for EVERY massage and spa table we sell is one way we will show our respect for nature and maintain EarthLite’s environmental integrity.

Plant-A-Tree programs eliminate hundreds of thousands of pounds of carbon dioxide (CO2) from the atmosphere each year, but the benefits of EarthLite’s Plant-A-Tree programs extend beyond offsetting CO2 emissions. Our partner, American Forests®, has planted 20,437 trees to help restore the San Bernardino Mountains recently damaged in the California wildfires. Sustainable Harvest International addresses the tropical deforestation crisis in Central America by providing farmers with sustainable alternatives to slash-and-burn agriculture. And, Trees for the Future, has helped thousands of communities in Central America, Africa, and Asia improve their livelihoods and their environment by planting nearly 50 million trees.


Plant-A-Tree is one of EarthLite’s many established programs and practices to support the environment and promote social consciousness. Our earth friendly materials and processes include:
• 100% PU Natursoft® Vinyls – PVC Free
• Eco-Friendly CFC-Free cushioning systems
• Water-based lacquers & glues
• CNC optimized wood milling minimizes scrap
• Use of managed forest hardwoods in our products
• Intensive wood and sawdust recycling
• Energy efficient factory lighting
• Biodegradable cardboard packaging
• Use of recycled paper with eco-friendly inks in our offices
• Extensive inner office recycling programs
• Sponsorship of the EarthLite Response Team™ (ERT) –
trained volunteer massage therapists committed to providing relief in the aftermath of natural disasters

EarthLite is proud of its partnerships with the American Forests, Trees for the Future and Sustainable Harvest International. We encourage you to click on the attached links to participate and to learn more.

Global Releaf Trees for the Future Sustainable Harvest International





Earthlite introduces the Flex-Rest™ Self-Adjusting Facecradle

Earthlite Massage Tables launches innovate, new facecradle for use with portable and stationary massage tables including salon and spa tables.

facecradle for massage table

Vista, California — October 16, 2007 — Earthlite Massage Tables announced the launch of the Flex-Rest™ self-adjusting facecradle. Earthlite’s revolutionary product base utilizes patent pending elastomeric connective tissue, which flexes and pivots under pressure to adapt to the varied face shapes and sizes of massage clients. As a result, pressure points are eliminated and sinus pressure is dramatically reduced. When combined with Earthlite’s Form-fit™ memory cushion, the Flex-Rest molds itself to each and every face shape and size.

“Our product engineers set out to alleviate the problem of sinus pressure during massage, a major comfort issue for therapists and spas around the world, says Jon Roleder, Earthlite’s Chief Product Designer. The Flex-Rest’s innovative design dramatically improves client satisfaction and comfort.” According to Earthlite CEO, Jim Chenevey, “Earthlite’s recent technical advancements in facecradle technology are among the most important massage table design innovations of the past decade.”

The product is available for shipment today. The Flex-Rest facecradle carries a suggested retail price of $109 and includes both the Flex-Rest base and the Form-fit memory cushion. The Flex-Rest’s compact design and relative light weight make it ideally suited for use with massage tables as well as spa treatment tables. Earthlite plans, in fact, to make the Flex-Rest™ facecradle standard equipment in its Avalon XD, Spirit, and Luna portable massage table packages.

About the Company — Headquartered in Vista, California with operations on three continents, Earthlite Massage Tables is the largest spa and massage table manufacturer in the world. Founded in 1973, Earthlite maintains an unwavering commitment to making exceptional quality products and to sustaining the environment.

For more information on the Flex-Rest Self-Adjusting Facecradle, visit Earthlite’s website at www.earthlite.com or contact the Company at 760-599-1112, Earthlite contact: Alex Fuchs, Sales Manager.



Harmony DX Portable Massage Table Unveiled

Earthlite Massage Tables launches new portable massage table for the professional market.


Harmony DX Portable Massage Table

Vista, California - October 16, 2007 Earthlite Massage Tables announced today the launch of the Harmony DX professional massage table, the successor to Earthlite's wildly popular Harmony massage table. The new DX version of the durable professional table features a hard maple undercarriage, a wider 30" frame, upgraded foam multi-density foam system, Earthlite's new Stablefoot traction pads, and a free hanging armrest. We are very excited about the launch of the Harmony DX says Jim Chenevey, CEO of Earthlite. The Harmony has been a very popular professional table in our line, and with the new DX version, we've made the table wider to accommodate larger clients, and we've also made it more comfortable by the addition of a new multi-density cushioning system and a hanging, adjustable armrest. Earthlite has done all this without increasing the table package's $299 price point. The Harmony DX table also features a multiple Eco-friendly features. Earthlite manufactures the Harmony using only managed forest hardwoods from sustainable sources. The Harmony's wooden components are finished using only water based lacquer and glues. The table uses CFC-free foam and the Earthlite's proprietary, 100% PU Nature's Touch Vinyl. The Harmony DX massage table also qualifies for Earthlite's Plant a Tree Promise, in which the Company plants a tree for every table it produces. About the Company: With Headquarters located in Vista, California and with operations on three continents, Earthlite Massage Tables is the largest spa and massage table manufacturer in the world. The Company has maintains the highest level of commitment to making exceptional quality products and to sustaining the environment.

For more information on the Harmony DX, visit Earthlite's website at www.earthlite.com or contact the company at 760-599-1112.



Avalon XD™ Portable Massage Table Unveiled

Earthlite Massage Tables launches new portable massage table package for the professional market.

Vista, California – October 16,2007 – Earthlite Massage Tables announced today the launch of the Avalon XD professional massage table, the successor to Earthlite’s long running Avalon massage table. The new XD version of the durable professional table will feature a hard maple undercarriage, lightweight Russian birch decking, an upgraded multi-density foam system, Stablefoot™ traction pads, a free hanging armrest, and Earthlite’s new cutting edge Flex-Rest Adjustable face cradle with matching Form-Fit™ memory cushion.

“We are very excited about the launch of the Avalon XD massage table” says Jim Chenevey, CEO of Earthlite. “The Avalon massage table has been one of the industry’s leading professional grade tables for almost 20 years. The new XD design has focused on improving client comfort through the use of a new multi-density cushioning system, a hanging, adjustable armrest, and the incorporation of Earthlite’s state-of-the-art Flex-Rest™ facecradle”. The Flex-rest facecradle is a patent pending innovation, which eliminates pressure points and dramatically reduces sinus pressure during massage through the use of a flexible, pivoting platform, which automatically adjusts to unique client face shapes. When combined with Earthlite’s Form-fit™ memory cushion, the results are unsurpassed. “We believe that our recent technical advancements in facecradle technology are among the most important table design innovations of the past decade”, according to Jon Roleder, Earthlite’s Chief Product Designer.

Earthlite’s massage tables feature multiple Eco-friendly features. Earthlite manufactures the Avalon XD using only managed forest hardwoods from sustainable sources. The Avalon XD’s wooden components are finished using only water based lacquer and glues. The table uses CFC-free foam and the Earthlite’s luxurious, 100% PU NaturSoft™ vinyl. The Avalon XD massage table also qualifies for Earthlite’s Plant a Tree Promise™, in which the Company plants a tree for every massage table it produces.

The Avalon XD massage table package includes the 30”x73” massage table, a rugged single pocket carry case, Flex-Rest™ Face cradle and Form-Fit™ memory cushion. For a limited time, the company is also offering a free hanging armrest. Earthlite also offers an industry leading lifetime limited warranty on the structural integrity of the table.

About the Company – Headquartered in Vista, California with operations on three continents, Earthlite Massage Tables is the largest spa and massage table manufacturer in the world. Founded in 1973, Earthlite maintains an unwavering commitment to making exceptional quality products and to sustaining the environment.

For more information on the Avalon XD, visit Earthlite’s website at www.earthlite.com or contact the company at 760-599-1112.