The art of staying fresh while practicing what you love.
Why limit your massage therapy practice to one particular segment when you can build upon your skills to offer therapies that appeal to geriatric audiences, as well as infants, those with special needs, or those who seek alternative forms of therapy altogether? In addition, you always want to ensure that you’re practicing using the most up-to-date methodology, even if you’ve been practicing the same specialty for years. So what may be “old news” in your book may have been issued an addendum or five you wouldn’t have been aware of without your seeking knowledge.
Enhance what you know by learning what you don’t
Oncology massage therapy. Pre- and peri-natal massage techniques. Somatic therapies. These are just a few of the specialties that more and more massage arts practitioners have gravitated to in recent years. In fact, more and more massage therapy colleges and certification programs are beginning to offer accredited coursework in these areas. And this is by no means a complete list.
Staying fresh will allow your menu of services to evolve, as well as your overall marketability with new and return customers. If they see you’re on the pulse of our thriving industry, they’ll be more apt to seek your services in earnest.
Resources for inspiration
A great way to see what’s making headlines is by … well … scouring the headlines. Massage Magazine is a tried and true resource for trends and information, as well as DAYSPA, Massage & BodyWork Magazine, among others. Plus, there are tons of online blogs and Facebook communities (check out facebook/earthlite!) where your peer therapists are swapping new ideas and observations right now. So, get clicking.
Continuing education is the key
We already hit upon this point above, but it cannot be stressed enough the importance of continually seeking knowledge of our craft. The art of massage may be over 4,000 years old, but it’s a fluid entity, constantly changing to meet the evolving needs of those it serves. And as more and more people open themselves up to the enjoyment and positive benefits of massage therapy, the more they bring to us their own unique preferences – likes and dislikes – all of which shapes the ongoing growth of our art.
This doesn’t mean that any practice ever becomes “passé”. Trends and favored practices come and go, and then come back again as the needs of our clientele dictate. The bottom line? The more you know about what’s new and what’s tried-and-true, the more marketable you’ll be.
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EarthLite, Inc., (www.earthlite.com) has been the premier brand in professional spa and massage tables for nearly 40 years. Headquartered in Vista, CA, EarthLite has operations on three continents, producing premium quality, handcrafted equipment using sustainable manufacturing practices and materials. Their continual efforts to create innovative, industry-beneficial tools and technology to help Massage Therapists do the very best job they can throughout the long lifetimes of their evolving careers.